Stunning Traffic Facts – A Revealing Interview with Paul Smithson
Paul Smithson is the founder and CEO of intellimon (Creator of XSitePro). He created the website building software I used to get started online. Intellimon have moved more into the education side to help marketers get better at marketing.
Marketers need more than tools. (I have been teaching people this with It’s not about the website ). There is a lot of information and people get overloaded. In order to locate the key areas of frustration Paul surveyed the market. We discuss the main findings here.
Focus is essential
Paul Smithson says people tend to jump from one thing to another and they should FOCUS more on the things that matter. This makes perfect sense.
Doing the right things
There is a real need for good solid well thought out training. The first course Intellimon published was the Complete guide to building websites. The next problem they tackled was the issue of Traffic.
Traffic is essential for websites
When preparing their latest traffic product they researched the market extensively with a 4000 response survey. After analysis the results showed some very interesting trends.
People are doing a LOT themselves
SEO, PPC, Advertising designs and other manual tasks are mostly being done by people in-house. Budgetary constraints are the main cause. Paul argues that doing these things first can give you the context needed to outsource effectively. There is a natural progression from DIY to outsourcing for most new marketers. Do it as fast as you can!
Lack of Success breeds lack of success
More marketers are struggling than succeeding. Most people on the recent survey Paul conducted (almost half) make less than $10,000 per your from the online business. The low income means they cannot invest in the outsourcing to get the profits. The missing component of decent traffic is critical in breaking this cycle.
Highly educated but not making money
Many people who are doing Internet Marketing are not really getting the results they could even though on average they are very smart. Most are probably successful in ‘offline’ business or a job but the skill of traffic eludes most. An education outside of Internet Marketing is no guarantee of success online. You need specific online training.
Hardly anyone has an affiliate program
Less than 15% of people who completed the survey have an affiliate program in place. Affiliate marketing is like a commission only program that turbo charges most online businesses. I use Nanacast to manage my affiliate program and they send my sites tens of thousands of visits each month.
Leveraged traffic strategies are very rare
Less than 7% of marketers are using teleseminars or webinars. Considering how effective online events are (both live and automated) there is a huge jump in profitability available for most online businesses. Start using these as soon as you can to build lists.
Mixed results for social media
A lot of people who use them have no clue whether these techniques are effective or not. Not all business are suited to social media however being able to manage the social media channels effectively can be a really big tipping point for others.
Email traffic is more measurable
List marketing is one of the most effective and measurable marketing devices. You can track open rates, click rates, conversions and daily opt-ins. This should be a foundation to any online business because it is an asset that continues to work well. A solid responsive database is the surest way to generate profit when used correctly.
Ideal Training solution
Rather than just watching other marketers or trying things out yourself blind, you can now get straight to the point with the new training Paul Smithson and team have put together.
The Complete Guide To Traffic
The way this product is put together makes sense for most marketers. For new marketers it is the fastest and easiest way to cruise through everything you SHOULD know about internet marketing traffic. It takes you from ZERO knowledge to well versed in a structured and up-to-date modular format.
Modern delivery system
The high level training system platform reminds you where you are up to. When you log in it prompts and leads you to the part you were up to last time. The modules are chunked into topic related areas for ease of reference.
- Video with person on screen
- Screen cast demonstrations
- Quizzes for reinforcement
- Tutorials with diagrams
The course structure of 30 Modules
- Foundation concepts
- Link Building
- Web 2.0 Properties
- Article Marketing
- Directory Submissions
- Social Bookmarketing
- RSS Syndication
- Press Releases
- Video Marketing
- Photos and Images
- Audio Marketing
- Webinars & Teleseminars
- Software Submissions
- Guest Posts
- Viral Marketing
- Word of Mouth
- Social Media
- Positional Advertising
- Affiliate Programs
- CPA Offers
- Repeat Traffic
- Email Marketing
- Other Schemes and Tactics
- Black Hat Techniques (What they are not how to do them)
- Round Up
Core Traffic Training outcomes
- Get the fundamentals so that it all makes sense
- Detailed walkthrough so you know how to do it
- Build long term traffic funnels so that you profit for longer
- Online learning resource where you can revisit often
- Develop an action plan for planned success in traffic
- 365 Day support for technical questions
- 365 Day Guarantee
Suits intermediate and advanced marketers
Use this training to fill in any gaps you have by diving straight into the areas you are weakest on OR simply send it to your team to implement. I have an outsource team and I will be using it to refresh them in concepts to apply to our portfolio of websites. I will be watching the whole course as a reminder of all the traffic techniques. When my portfolio of web related businesses get more traffic my profit goes up.
Since this interview we have released our own (and significantly better) traffic course called TrafficGrab. Traffic Grab is lower priced and more concentrated in content.
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