Panda Updates Again
Find out the latest update from Google and how you can keep up with it
In this episode:
00:04 – Google have updated Panda
00:26 – Plan your content creation schedule
00:26 – Base content on your high converting terms
01:17 – Promote fresh posts with SEOPartner
James Schramko here with an SEO news update.
Well, there’s been another Panda update according to Google. That means the twenty-third change since February of 2012. What it really means is that Google are always going to be changing the algorithm looking to stop people who cheat or attempt to manipulate the algorithm.
What can you do about this? Well, I think heading into 2013, the perfect plan is to come up with a content creation schedule. So dig in to your conversions data, find out what converts and zoom in on that and create a schedule. Whether you put it on a whiteboard or whether you share that with someone in your team,create a schedule where you’re continually publishing videos, text, images and case studies, useful information.
Focus on conversions rather than your search position.Set your conversion tracking so that you know when someone purchases something or when you have an opt-in and tie it to profit. Get your content schedule ready and start producing.
That’s why I’ll be loading a lot more videos and podcasts in 2013 and I hope you do too. When you do publish your content, send SEOPartner the details and we’ll promote that for you and get more people to pay attention to it.
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