Panda Update January 2013
Implement these steps now to adjust to the January 2013 Panda update
00:15 – Focus on lifting the overall authority level of your site
00:58 – Claim ownership and promote quality content
01:30 – The game is still Google
01:55 – Build the best authority and syndicate to social media sites
02:12 – Press releases still work well for SEO
02:52 – Action step to defeat Panda
James Schramko here with an SEO news update and on January the 22nd Google rolled out Panda 24. So, we’re going to talk about what you can do about that.
Increase The Overall Authority Of Your Website
We’ve seen a couple of reports coming in that indicated there was a change and what we think is important to do right now is to focus on lifting the overall authority level of your site and that is to make sure that when someone comes to your site, and I’m talking about an actual human being, that it is useful information and it’s good. If you’ve got big blocks of links chunked along the bottom of your homepage, it’s probably time to have a look at getting rid of those. Have a simpler navigation, have less ads on your site, this is the ONE about quality so you really want to take it up a notch. You want more pages on your site having page rank because they’re linked to from more places and they have social power as well.
Focus On Quality And Improve Your Content Composition
Things you can do to improve your authority are to use the Google rel= author, you can put out videos and rich media onto your site, some images. And also, if you’ve got one of those sites that has a lot of words in pictures, consider getting your web designer to actually make those words search-readable. You want to be able to use text with CSS formatting instead of just taking pictures. Things like sales letter, because they actually can reduce the overall feel of quality of your site from a search engine’s point of view.
Google Is Still On Top Of The Market
Even though Yahoo and Bing have increased their market share, they still only represent a pretty thin slice – 16.3 percent for Bing and 12.2 percent for Yahoo, leaving Google still in the 60’s at 66.7 percent market share. So the game is still Google, but there’s a little bit of a sideways movement there from the competitors. I would still say it’s worth spending most of your efforts building the best authority you can regardless of whether you’re trying to get Google, Bing or Yahoo. If you can still syndicate out to Facebook and YouTube and iTunes like we do with our SEO Weekly Expert Pack product, I think that is good.
Press Releases Still Really Work Well For SEO
And when it comes to things like press releases, even if Google are trying to discount the validity of them for SEO, and there’s certainly been results showing that they still work for SEO, they can actually bring you real buyers and they do get syndicated into other search engines and to other media formats. Particularly, you might fall in the hands of the end buyer or a press person and editor or whatever that might want to run it in an offline magazine for example. So they do lead to business. They’re still very effective. We use them but we’re keeping a close eye on them and we’re testing. They still work for SEO but they certainly work for more than that.
Implement These Actions Steps Right Now
Anyway, so right now, you’re action step is to go and have a look at your site through the eyes of a customer or a stranger and see if it would pass a human test. Is it useful? Does it have really good content? Is it easy to find? Would you complain about it or report it if you were the competitor for being junky site? This is how you defeat the Panda and I’m pleased to report that the majority of our customers are still getting fantastic results.
So, I’m James Schramko and I’ll catch up with you next week.
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