Preparing yourself even before Google releases any Penguin updates:
James Schramko here with a SEO Penguin update.
There are big rumours out there that the next big penguin update should be something to be scared off.
It’s certainly shaken the whole SEO community in 2012 from the first April update and the various iterations of the algorithm refresh. They say the next one’s going to be pretty big. What does this mean for you? It means you’ve got to be natural with what you do. Step 1 is: reduce the percentage of any single anchor text link coming to your site it should be down to the very single digit. The 2%, 5% for any one key phrase. Any more than that and I think it looks suspect.
Let’s put it this way. If you had a brand new website and you start linking to it with just one or two anchor text all the time, I think that will trigger the algorithm and cause your website to look a little bit unnatural and be penalized from the Penguin update.
Here’s another thing that looks a bit sus, if you go along and pull your keyword tool phrases and start using anchor text of just one or two exact match phrases, that just looks so concentrated. You’re really better off to link 2,3,4,5 phrases even. A little bit of a sentence and start to mix in universal phrases like “Click here for more information” or branded things like just your website address without anchor text. That’s more natural, in fact if you want to see natural, focus more of your efforts on page, just put really good content on page and keep updating your on-page content.
Login to Webmaster Tools and see who’s naturally linking to you. You’ll start to find natural links. You’d probably see links from hopefully the big ones, Facebook, YouTube, Apple.com if you’re doing an iTunes podcast like I suggest. And of course you might pick up some bloggers from Blogger, WordPress, Squidoo, they’re the sort of links that look good. Of course don’t forget Pinterest or Twitter.
What you want to do is just reinforce what’s really working well for you and get different phrases.
When we put out press releases, we always link different anchor text every time so that we’re never increasing the percentage of any one anchor text too much. And that’s the goal. So naturalize it when you have a SEO campaign, be sure to rotate your key phrases every single month.
If you leave that same anchor text 2 or 3 months in a row you start to get right to the edge of that algorithm and if it trips you undo all that good work. So please variety with anchor text, mix in your branded singles, use some plain words like visit, click here, this site, or more information, etc. Some things that aren’t exactly key phrases for your site. What do normal people link for, increase how much you’re doing of that. And find the related phrases.
The best setup is a brand new post with a new key phrase and link 3 or 4 phrases of that key phrase to that article or post and now you’re going to get that one pushing up and that adds to what you’ve got instead of just hitting what you’ve already got too much. I think it’s going to be an interesting time for SEOs and what you want to do is keep things as natural as possible. That’s why we’re focusing far more on page content.
LinkJuice is your on-page content preparation and then syndicating it with very mixed and naturalized backlinks. So you’ll want to use that service to get your link portfolio spread through social properties.
Hope you’ve enjoyed this update. I’ll be back next week.
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