86 Google Updates, Brand Focus And Getting Your SEO Project Done Now
Find out what Google wants from you.
In the video:
00:05 – Google still a dominant player in the market
00:21 – 86 changes to Google’s algorithm
00:30 – Fresh, quality content and frequent updates
01:02 – Focusing on brands
01:25 – Having at least one non-keyword target link
01:33 – Better image search results
02:06 – SEOPartner.com has instant workflow capacity
03:16 – LinkJuice will be focusing on videos, press releases and infographics
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James Schramko here with a SEO news update.
Google have still got market share we just had a look versus last year it’s still about the same and it’s significantly more than Bing and Yahoo put together. It’s still more than double. That’s why we’re always talking about Google. They’re still the dominant player.
In June and July, Google actually updated 86 things to their algorithm and it’s a big long list but I went through it. What you’ll find is this. It’s all about page freshness, it’s all about page quality, and it’s about the ability to detect synonyms and dictionary definitions. So they’re really honing on things that make a better search result.
Quality Content
All the things we talk about each week. Original unique content. Hand rewritten if you’re going to spread it out. And update to your site often. The other thing that I think is they’re pretty focused on brands and you should be getting a natural mix of links to your site with just your site name or your brand name. Rather than just keyword bombing your homepage. Every single week we see it. Somebody’s just been getting links to their homepage with just keywords. You’ve got to stop doing that. Have at least one of your keywords that you get us to help you with be your brand name or your straight URL.
Unique images will help you rank better
The other thing I think they’ve been paying attention to is image quality. They’re trying to get better image search results so remember to name all of your images with an appropriate relevant name for whatever that image is. You’ll see that I put images on my news update posts because I know that images improve the quality of the search results. It helps the post get a really well rated by humans and of course it gives me another chance that pinning it on Pinterest and getting a search result.
SEOPartner.com is ready to help you
In terms of where we’re at with SEOPartner.com, we currently have team members available to work on your website today. We’ve gone out and with all the extensive research and development that we’ve done, we feel that we’re up to date with what it takes to rank in a market today. A lot of companies have found it difficult, especially smaller operators. We’re finding that we’ve been able to hire and train and we’ve got people ready to work on your account.
Our business is still selling more SEO than at any other point. So things are strong, it still works, we get hundreds of reports each month, we post the results on our results page and you’ll see that it’s continually updated. That’s because what we’re doing now works and our brand new maps are always tested and researched before we roll them out to our customers. So you know we’re doing things to keep your website ranked well. Make sure you follow my tips. Fresh content, updated often, get links for your brand name and put original content there.
Get high quality content from LinkJuice
What you see with our LinkJuice site is we’re going to be focused on videos, press releases and infographics. So if you need stuff to put on your site because you don’t have time, that’s going to be the content provider and we’ll help you syndicate that as well.
I look forward to catching up with you next week.
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