James Schramko here. Today, I’m going to share with you how I come up with ideas for these daily videos, which I’ve been doing for quite some time now, and I’m in no danger of running out of ideas.
One thing I do every time I do a coaching call is I have a notepad and a pen, and I write down things. When people ask me a question, I write the question down. When I answer the question, I write the answers down. And over the course of even one hour, I could come up with at least five to 10 topics to make short videos. Why do I want to do this? Well, I’m solving these problems in private and I want to actually showcase my ability to solve these problems to the public.
So, whatever you do, whatever field you’re in, whether it’s teaching people how to climb a mountain, or whether you are a tax accountant, or you’re a social media manager, take the questions that people ask you and write them down and jot down your answers as you’re explaining, as you’re educating, and then repurpose that idea into a piece of content that you can put in front of your best prospect so they can see what you’re all about. You can demonstrate your expertise and make it an easy decision for them to want to learn more about what it is that you do and how you can help them solve their challenges.
And that’s how you generate a gazillion ideas to make content; because we are in the attention age and this is how you get in front of your prospect.
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