Ontraport Review – Business Automation and Email Marketing System in One!

May 17, 2012

Ontraport lets you do more than just manage your contacts, it boosts your sales and creates better experience for your customers.

It’s a powerful platform that helps you run your business online. It sends your email marketing automatically, collect payments from purchases, send your digital products when payment is confirmed, manage and your affiliates, start your own premium membership site and much more!

How it works

Collect contact information with Smartforms and Ontraforms to build your list

Smartforms are forms you can design and build from scratch and embed on your webpage to collect leads for your business, subscribe to your newsletter or sell products with order forms.

Not a designer?  Use Ontraforms – a built in template designer that lets you create beautiful and responsive web forms

ontraforms-newsletter-template

Choose from other ready to use designs

ontraforms-templates

 

Information collected is stored in one database.  Create groups as email lists. The data in Ontraport is highly searchable making it very easy to find names, emails, messages and forms a client may have filled out.

Ontraport-manage-groups

Each contact has a log of what got sent, which sequences subscribed to, purchases, and more

ontraport-contact-log

If a client requires a call from a human or some mail, you can have Ontraport send you a TASK. This has been very handy for us when clients join our high level program SilverCircle. The TASK email reminds us to send something in the physical post.

Delegate tasks and leads to the right people automatically. Identify your good leads and which actions get more interest.
manage-tasks-in-ontraport

lead-scoring-feature

 

Create your Sales Funnel with Sequences and tags

What should happen next once you collect the contact information?  Want to send a newsletter email? A followup?  A scheduled email for an upcoming event?  

One Ontraport feature we love is the ability to tag a client with a specific interest. We can then add that client to a dedicated email sequence delivering exactly what our client needs, when they need it. We are creating relevant and useful experiences for clients. Moving away from a ‘list’ based system in the past to an email based database using tags changed everything for us. The power to custom segment and treat each client as an individual is immense.

Ontraport can also make a recommendation to a client who has one product but not another via an automated sequence. There is little point offering a product to someone if they don’t need it or if they already have it. Ontraport can tell this once you allocate the right tags and sequences.

Set them up once and Ontraport runs the sequence automatically.

step-sequence-rules

Create sophisticated campaigns by using rules to deliver specific actions when triggered such as visiting a specific website, clicking on a link, purchasing a certain product, subscribing and much more.
ontraport-contact-rules

ontraport-sequence-options

you can even send a printed postcard.

ontraport-sequence-management

Collect payments

Create order forms to sell your products , send invoices, shipping options and tax collection.

payment-form

You can even send reminders to collect payment when credit cards are about to expire
payment-rule

Set followups on customers who visited your checkout page but have not taken action yet.
cart-checkout-abandonment-sequence

Automate upsells
one-click-upsell

Run an affiliate program for your product

Manage and pay your affiliates within the system for the products you sell.
affiliate-system

affiliate-partner-system

Track commissions
manage-affiliates

You can even create multiple programs for different sets of referrals. Set your own commission structure.
subreferrals

Sell premium content with membership sites

If you have WordPress, simply install the Pilotpress plugin to start your own membership area and set different membership levels throughout your site.
ontraport-wordpress-plugin

wordpress-membership

Features to love

Automation Log

This feature helps you track the path of your contacts through your automated builds. It makes it easy to identify which sequence you need to make changes to when a contact ended up on a different tag or sequence than the one you intended it to.

What does the log show you?

  1. When new contact was created and where it came from – smartform or typed in manually
  2. When a Contact Field was last updated, how it was changed and the previous info before the entry
  3. How a contact was added to or removed from a Sequence and how it happened
  4. How a Tag was added to or removed from a contact

How to access the Automation log?
When you access one of your contacts, you will find the Contact Record under Contact History.

Will this replace the Contact Log feature?
No, the Automation log is an additional feature aside from the contact log

What makes this different from the Contact Log?
The Contact Log reveals events that happened for a given contact (such as when they filled out a smartform,got sent an email, or clicked on the link inside the email etc.)

ontraport-contact-log

 

Your stats in one dashboard
See an overview of your metrics.  You can change the layout to keep the ones that matter to your business.

ontraport-reports

Link tracking – lets you easily build your links with Google’s URL builder integrated. Track which campaigns are effective.
Detailed Link tracking in an email lets you find out exactly which email you sent out that made people want to visit your sales page causing them to buy. This combined with split testing enables conversions to increase as you become more relevant for your clients.
url-builder

Install the tracking code to get started.
ontraport-web-tracking-code
tracking-links

More reasons to love Ontraport:

The Basic Package now includes the following:

Contacts API – Allows you to connect the ONTRApages WP Plugin or integrations that only use Contacts API (e.g. Zapier to add, delete, or edit contact information between various systems, FuzedApp for Scheduling connection, etc). Note: This does not give access to Tasks or the Transactions API.

Host ONTRApages on a WordPress site – Allows you to add ONTRApages to any WordPress site by simply installing a plugin. Here’s how:

1. Upload and unzip the contents of ONTRApages.zip to the /wp-content/plugins/ontrapages directory or get it by searching the WordPress plugin repository.
2. Activate the plugin through the ‘Plugins’ menu in WordPress.

Here’s what it looks like inside WordPress:

ontrapage-screenshot-1

ontrapage-screenshot-2

Should your business switch to Ontraport?

 

If you want to

Publish a mobile ready website

Create high-converting lead pages, customize webforms, track visitors, launch WordPress and membership sites, integrate Facebook and do split tests in one click.

Market your business through different mediums
Follow up leads, set schedules, create and deliver responsive emails on time, send personalized texts and postcards, market partner programs, view sales campaigns and create customized links.

Sell securely
Create customizable order forms, automate collections and follow ups, setup flexible payment plans, do upsells, manage your leads and send alerts.

Organize your business
Create a powerful database, automate everything, view your stats, manage your business while travelling, integrate other tools and services.

then Ontraport is for you.
– we like it so much and we have switched from Aweber to Ontraport.

The best thing about Ontraport is that it eliminates the need to switch between different systems usually between your shopping cart system, autoresponders, memberships and affiliate systems. It makes it easier to manage and automate when you have one contact database to streamline these features

Pricing

product-pricing-ontraport

 
Sign up for this business automation system HERE.

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