Less But Not Cheap – How To Avoid The ‘All-In-One’ Solution Trap
Check this video to learn more practical tips that you can use for your business.
00:05 – Using less things without impacting quality
00:53 – Use the good gear that you already have
01:25 – Working with custom-made equipment is usually better
01:56 – High quality stuff gets high quality results
James Schramko here with a business tip, less but not cheap.
Less but no compromise
Something I’ve seen lately is a strange trend where people have actually peeled back and gone down to have less things but they’ve actually cut out the quality as well, and I think that’s a mistake.
I’ll give you an example, right now I’m filming this on a Canon 60D camera and I’m using a quality microphone. I’ve got it down to two essential items – the camera, and the microphone. Now if I wanted to go really cheap then I could just use an iPhone.
But if I’m used to using this equipment and it’s only two pieces of equipment, it’s less stuff but its good stuff and I don’t want to step down to that value production level of an iPhone. I don’t want to play with toys, clamps, microphones, and stuff. I’ve got the good gear and I’m going to use it.
Go for quality
Another example of this, I use ScreenFlow, Wistia for private, [Edit - also Leadplayer + Youtube for public videos] and WordPress websites. Now I’ve seen in the market a proliferation of simple tools that are kind of all-in-one and they look pretty nifty. You can edit videos, make videos, upload them, and you can play them back with one tool, but I think that is a corner being cut.
If you can have a quality screen recorder, a really high quality rendering and production, and super clean-looking beautiful players like Wistia do, then I would still rather use individual components that are custom made to do what they’re made to do.
I still want the least amount of tools and I really, only do use ScreenFlow to screen record and edit these sorts of videos, but at the same time they get me a higher quality than I can get with an all-in-one tool. So when you’re considering having less things in your business, don’t make the mistake of having cheaper things in your business.
A better way of thinking
My mantra, and this probably comes from Mercedes Benz, is I’d rather have one high quality item than a whole bunch of cheap stuff and if I need a couple of high quality items to get the right result, then I’m going to have them instead of an all-in-one solution, because generally, all-in-one solutions mean you’re compromising on many aspects.
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